Privacy Policy – Finpug.co.za
Last updated: 12.12.2025
This Privacy Policy sets out the rules governing the processing of personal information of users of the website Finpug.co.za (hereinafter referred to as the “Service”). By using the Service, the user acknowledges and agrees to the principles described in this document.
This Privacy Policy has been prepared in accordance with:
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the Protection of Personal Information Act, 2013 (POPIA) of the Republic of South Africa,
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the Electronic Communications and Transactions Act, 2002 (ECTA),
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applicable guidance issued by the Information Regulator (South Africa).
1. Responsible Party
For the purposes of POPIA, the Responsible Party for the processing of personal information of users of the Service is the owner and operator of the website Finpug.co.za (hereinafter referred to as the “Responsible Party”).
Contact details:
📧 info@finpug.com
2. Scope of Personal Information Collected
The Responsible Party processes personal information voluntarily provided by users, in particular when users:
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complete forms available on the Website,
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submit requests or applications for financial or credit products offered by partner institutions cooperating with the Service.
The personal information processed may include, in particular:
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full name,
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residential or correspondence address,
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mobile phone number,
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email address,
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information relating to financial and professional status required for the assessment of requests by financial partners,
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other information required through forms available on the Service.
The provision of personal information is voluntary; however, failure to provide certain information may prevent the use of specific functionalities of the Service (for example, forwarding a request to a financial partner).
3. Purposes and Legal Grounds for Processing
Personal information may be processed for the following purposes, in accordance with POPIA:
a) Forwarding requests to financial partners
Purpose:
To act as an intermediary in transmitting users’ requests for financial and credit products to cooperating financial institutions.
Legal ground:
Processing is necessary to perform actions requested by the data subject or to take steps prior to entering into a contract.
b) Operation and improvement of the Service
Purpose:
To ensure the proper functioning of the Website, conduct statistical analysis, improve performance, enhance security, and improve service quality.
Legal ground:
Legitimate interests of the Responsible Party, provided that such processing does not unjustifiably infringe the rights and freedoms of the data subject.
c) Direct marketing (SMS, email, push notifications)
Purpose:
To send commercial communications and promotional offers, including offers from financial partners.
Legal ground:
The consent of the user, where required under POPIA and ECTA.
Users may withdraw their consent to receive marketing communications at any time without affecting the lawfulness of processing carried out prior to such withdrawal.
d) Handling inquiries and communications
Purpose:
To respond to inquiries submitted via contact forms, email, or other communication channels.
Legal ground:
Legitimate interests of the Responsible Party in maintaining communication with users.
4. Recipients of Personal Information
Personal information may be disclosed to:
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financial partners (banks, lending institutions, financial intermediaries) for the purpose of evaluating user requests or presenting offers,
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service providers acting on behalf of the Responsible Party, such as IT service providers, hosting companies, analytics providers, and marketing service providers,
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public authorities or regulators, where disclosure is required by applicable law.
Financial partners act as independent responsible parties with respect to the personal information received for the evaluation of user requests. The processing of such information by these partners is governed by their respective privacy policies.
5. Retention of Personal Information
Personal information is retained only for as long as necessary:
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to fulfil the purposes for which it was collected,
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to comply with legal and regulatory obligations,
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until consent is withdrawn, where processing is based on consent (e.g., direct marketing).
After the applicable retention periods expire, personal information is securely deleted, anonymised, or de-identified.
6. Rights of Data Subjects
In accordance with POPIA, users have the right to:
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be notified that personal information is being collected,
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access their personal information,
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request correction, updating, or deletion of personal information,
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object to the processing of personal information on reasonable grounds,
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object to the processing of personal information for direct marketing purposes,
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submit a complaint to the Information Regulator of South Africa.
To exercise these rights, users may contact the Responsible Party at:
📧 info@finpug.com
7. Cookies
The Service uses cookies and similar technologies. Detailed information about the use of cookies is available in the Cookies Policy published on the Website finpug.co.za.
8. Changes to this Privacy Policy
The Responsible Party reserves the right to amend this Privacy Policy at any time. Any changes will be published on the Website together with the updated “Last updated” date. Users are encouraged to review this Privacy Policy regularly.
9. Contact
For any questions, comments, or requests relating to the processing of personal information, please contact:
Responsible Party
Livornica AM LLC
Registered address: Republic of Armenia, Movses Khorenaci St. 26A, 210
Country of registration: Republic of Armenia
Contact email: info@livornica.com
Opt-out and Data Deletion
If you wish to unsubscribe from commercial communications or request the deletion of your personal information from our systems, please complete the following form: